Excellence culture

excellence culture

Creating a culture of excellence is a challenging endeavor. It can only be attained through intrinsic motivation of employees.

We have helped a listed chemical company to launch excellence initiatives across different areas of activity. A thorough analysis of the status quo revealed that similar, but uncoordinated, initiatives were planned throughout the company. Based on deep insights into the company culture, we conceived an umbrella framework for all excellence programs within the company. The framework builds on pride and teamwork as main factors of intrinsic motivation.

The framework was first applied to a lean management project in one of the business units, including the conception of training materials and signage. Ensuring good visibility and positive image right from start, the project quickly earned strong engagement and acceptance.

Industrial branding

Credible, trustworthy communication requires consistency and authenticity. In the world of industry marketing, both can be best achieved by careful branding. A strong brand, fitting the company identity and making a difference in the market place, facilitates external and internal communications.


Digital sales tools

Digital tools dramatically change the way sales forces present their company's offering whilst improving the availability and the quality of information showcased. Successful digitalization requires integration of data sources and presentation tools.