Industrial branding

industrial branding

Credible, trustworthy communication requires consistency and authenticity. In the world of industry marketing, both can be best achieved by careful branding. A strong brand, fitting the company identity and making a difference in the market place, facilitates external and internal communications. It also fosters company culture and thus becomes a management tool of its own.

We have helped a manufacturer of robotized solutions for automatic placement of carbon fiber materials to clarify its identity and gain a bolder stance in the market place. This was needed to enable projected growth into new market segments. Based on insights gained through workshops and interviews, we developed an inspiring brand platform and manifesto.

The platform has driven design of visual identity and communication tools which have since been successfully unveiled at an international trade fare.

Safe by motivation

The best industrial organizations aim for a 'zero accident' safety record. To achieve this, they need rules and procedures - but they also need to engender a safety culture inside the company, shared and supported by everyone.


Innovation marketing

Technological innovations need explanation to be understood and valued. Communicating clearly and simply on advanced features and tangible benefits for professional targets needs multiple technical and conceptual skills.