Innovation marketing

innovation marketing

Technological innovations need explanation to be understood and valued. Communicating clearly and simply on advanced features and tangible benefits for professional targets needs multiple technical and conceptual skills.

We have helped a start-up company specializing in the Internet of Things to communicate its offering. Based on a workshop with the engineering team, we shaped features and benefits into efficient communication tools, including website, documentation and animation. Storytelling techniques were employed to push the value proposition to the target group.

Conceived, produced and delivered within a very short time frame of several weeks, the communications concept enabled the team to approach alpha customers in various industries.

Building resilience

Continuously providing optimum results is a challenge for any company. Resilient people perform better in difficult circumstances, under pressure and in complex environments.
We have accompanied a company in the aerospace industry to successfully enter the market for satellite control.


Digital sales tools

Digital tools dramatically change the way sales forces present their company's offering whilst improving the availability and the quality of information showcased. Successful digitalization requires integration of data sources and presentation tools.