Technological innovations need explanation to be understood and valued. Communicating clearly and simply on advanced features and tangible benefits for professional targets needs multiple technical and conceptual skills.
We have helped a start-up company specializing in the Internet of Things to communicate its offering. Based on a workshop with the engineering team, we shaped features and benefits into efficient communication tools, including website, documentation and animation. Storytelling techniques were employed to push the value proposition to the target group.
Conceived, produced and delivered within a very short time frame of several weeks, the communications concept enabled the team to approach alpha customers in various industries.