Safe by motivation


The best industrial organizations aim for a ‘zero accident’ safety record. To achieve this, they need rules and procedures – but they also need to engender a safety culture inside the company, shared and supported by everyone.

We have helped a global actor in the chemical industry to develop and deploy a program to change company culture. Based on an thorough analysis, we conceived an internal motivation campaign that combined rational and emotion elements, building on pride as a main factor for intrinsic motivation.

The campaign included all layers of company hierarchy and was consistently deployed in more than 50 countries. It received enthusiastic reception and has enabled significant improvements in the company’s safety performance.

Innovation marketing

Technological innovations need explanation to be understood and valued. Communicating clearly and simply on advanced features and tangible benefits for professional targets needs multiple technical and conceptual skills.


Organizational Psychology

An industry leading organization wanted to improve the feedback and communication structure between leaders and followers on several different hierarchical levels.