Safe by motivation

motivation

The best industrial organizations aim for a ‘zero accident’ safety record. To achieve this, they need rules and procedures – but they also need to engender a safety culture inside the company, shared and supported by everyone.

We have helped a global actor in the chemical industry to develop and deploy a program to change company culture. Based on an thorough analysis, we conceived an internal motivation campaign that combined rational and emotion elements, building on pride as a main factor for intrinsic motivation.

The campaign included all layers of company hierarchy and was consistently deployed in more than 50 countries. It received enthusiastic reception and has enabled significant improvements in the company’s safety performance.

Safe by motivation

The best industrial organizations aim for a 'zero accident' safety record. To achieve this, they need rules and procedures - but they also need to engender a safety culture inside the company, shared and supported by everyone.

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Digital sales tools

Digital tools dramatically change the way sales forces present their company's offering whilst improving the availability and the quality of information showcased. Successful digitalization requires integration of data sources and presentation tools.

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